Common Reasons Why Your Business Is Not Showing Up on Google And How To Fix Them

If your business can’t be found on Google, it’s almost invisible to potential customers. Whether you’re a small shop, a service provider, or an online store, ranking high in search results is essential for driving traffic, building trust, and generating sales.

If your business isn’t showing up, or is buried on page 10, here are the most common reasons why, and how you can fix them.

1. Your Website Isn’t Optimized for Search (SEO)

Search Engine Optimization (SEO) is the foundation of being found online. Without it, Google can’t understand what your business is about or match it to search queries.

Common Issues:

• No targeted keywords on your pages.

• Missing title tags and meta descriptions.

• Poor site structure or slow loading speed.

Solution:

• Research and use keywords your ideal customers search for.

• Write clear, keyword-rich content for each page.

• Improve site speed with image compression and optimized code.

  
  

2. You Haven’t Claimed or Optimized Your Google Business Profile

If you don’t have a Google Business Profile (formerly Google My Business), you’re missing out on local search traffic.

Solution:

• Claim your profile at google.com/business.

• Add your business name, address, phone number, website, and hours.

• Upload high-quality photos of your business or products.

• Collect reviews from happy customers.

  
  

3. Your Website Isn’t Mobile-Friendly

Over 60% of Google searches happen on mobile devices. If your site isn’t mobile-friendly, users will leave and Google will lower your ranking.

Solution:

• Use a responsive website design that adjusts to all screen sizes.

• Test your site with Google’s Mobile-Friendly Test tool.

  
  

4. Your Content Is Outdated or Too Thin

Google loves fresh, valuable content. If your website hasn’t been updated in months, or your pages have only a few sentences, Google may push you down in results.

Solution:

• Perform maintenance regularly on your website.

• Make your website relevant by publishing news updates, services tips often.

• Make sure each page has at least 300–500 words of high-quality content.

  
  

5. You’re Missing Backlinks and Online Mentions

Backlinks (links from other websites to yours) are like “votes” for your site’s credibility. Without them, Google sees you as less authoritative.

Solution:

• Partner with local businesses for cross-promotion.

• Get listed in online directories.

• Create shareable blog posts or resources others will link to.

  
  

Final Thoughts

Getting found on Google isn’t about luck, it’s about strategy. By optimizing your website, managing your Google Business Profile, creating valuable content, and building your online presence, you can climb the search rankings and attract more customers.

Need Help Getting Found Online?

At Morlans Company, we specialize in helping small businesses dominate local and national search results. From SEO optimization to Google Business setup, we’ll make sure your ideal customers can find you.

Contact us today to book a free consultation and get your business seen on Google.